Paco Rabanne was one of the first to challenge preconceptions in fashion and then the world of fragrances. Paco Rabanne made a strong statement in the world of fragrances in 1973 with the creation of Paco Rabanne pour Homme, the essence of virility and seduction. Successes followed on from this - XS, Ultraviolet, Black XS, Black XS for Her and this year 1 Million and Lady Million, always at the cutting edge of trends, always in the momentum, always surfing on the daring attitude".
